Copywriter and Editor
Caroline ensures that Vandenberg’s exclusive townhouses shine on the printed page and online. She
painstakingly creates the marketing materials that optimize your townhouse’s value by emphasizing its
best features to townhouse buyers.
One of the first steps of the Townhouse Marketing Program™ is the walk-through during which Caroline
personally studies your townhouse and notes its most desirable features. These notes, together with
Dexter’s Townhouse Expert Analysis™, help Caroline create the feature sheet that will entice
buyers to come discover your townhouse for themselves.
Caroline also drafts and edits the copy for our postcards, blog posts, and our weekly e-newsletter, Mondays
with Dexter. Having personally viewed townhouses all over Manhattan, she now possesses more townhouse
knowledge than many real estate agents. Her familiarity with the architecture and history of these homes makes
her capable of spotting the most valuable features of your property and conveying them to an audience of both
townhouse aficionados and first-time buyers.
She also plays an integral role in maintaining the Townhouse Advantage Library™. She compiles and
organizes not only our own exclusive listings, but information about every other active, signed, and sold
townhouse listing in our target neighborhoods. Thanks to her efforts, the comparables and market statistics
that help you decide on a price for your townhouse are not only correct, but thorough and detailed.
And for good reason. Caroline comes to Vandenberg with experience as a paralegal. With a degree in English
literature and a passion for the written word, she enjoys just about any kind of creative writing work –
from creating townhouse feature sheets to penning psychological fiction.
Call Caroline Paddock anytime to find the townhouse you’ve been looking for at (212) 769-2900.
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