Selling Your Townhouse
A Townhouse Experts Guide
by New York City’s Townhouse Expert
Dexter Guerrieri
Selling Your Townhouse is the one and only guide for New York City owners thinking of selling their brownstone. In ten experience-filled chapters, we guide you through the decision-making process of whether or not to sell; help you learn how to maximize your property’s value either way, and coach you through each step of the sales process, including planning for the proceeds.
Benefit from our experience as townhouse investors and brokers, who have helped hundreds of people profitably sell, or stay in their townhouse, all for the right reasons.
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About the Authors
Learn More about the Creators of the Book
Dexter Guerrieri
Founder, Principal and President
In the NYC townhouse brokerage field, there is no one like Dexter. He is an innovator and thought leader for thirty years, with an encyclopedic knowledge of all-things townhouse. There is no other broker who merges the lived-experience of a townhouse owner, with a successful track record of his own townhouse investing, into proven strategies for achieving or exceeding his clients’ goals.
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Dexter routinely ranks among the top five townhouse agents in the city. According to The Real Deal, of the top 30 firms in NYC in 2020, Dexter’s brokerage ranked number ONE for highest sales price for exclusive listings sold. We have sold over a billion dollars of townhouses throughout the city. As an example, in 2020 we continued our West Side market dominance, representing 28% of all townhouses sold. We have repeatedly broken neighborhood sales highs throughout the City, achieving top prices for sellers for thirty years.
Along with Nicole Kats, Listing Director and Cathy Connolly, Lead Buyer Specialist, the three of them have a combined 67 years of experience selling townhouses. Nicole’s advocacy on behalf of owners is nuanced, sophisticated and strategic. Her comprehensive presentation of all relevant sales is the straight talk that sellers crave. When she and Dexter meet with sellers, 72% choose us as their exclusive agent. As for buyers, Cathy creates incredible loyalty. Her superior knowledge of the townhouse market allows her to seamlessly navigate through the purchase process to closing. This results in selling a stunning 50% of our listings, which saves brokerage fees for our owners.
Former clients stay connected to our brand, read our newsletters, recommend friends, and return as repeat clients.
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Jane van den Berg Ordway
Co-founder and Principal
Jane has been investing in, and managing, real estate for over thirty years. She and her husband Dexter founded Vandenberg in 1990 as an independent, residential real estate brokerage. Throughout the company’s early years, Jane worked in global advocacy organizations, with her career focused on brand development and content; direct mail, content marketing, and communications, from strategy to execution, as well as building organizational infrastructure.
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Her skills helped advocates transform the global agenda by expanding women’s human rights at the UN International Conference on Population and Development in 1994. In 2000, Jane collaborated with Dexter to focus their brokerage solely on townhouses—their real estate passion. Together they transformed it into Vandenberg—The Townhouse Experts,® and formed a team of professionals collaborating seamlessly for the benefit of the client. Jane’s expertise in all-things marketing and communications, and her expertise in developing front- and back-stage systems, helped usher in Vandenberg as New York’s townhouse market leader.
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What to Expect in Our Guide
Ten chapters filled with proven strategies and advice for New York City townhouse owners. Benefit from our experience as townhouse investors and brokers, who have helped hundreds of people profitably sell, or stay in their townhouse, all for the right reasons.
- 1 To Sell, or Not to Sell; That is the Question
- 2 Planning for Maximizing the Value of Your Home
- 3 So Many Agents, So Little Time
- 4 Setting the Correct Price
- 5 Marketing––What You Should Expect
- 6 Staging—Preparing Your Home for its New Owner
- 7 Negotiations Are All About Positioning
- 8 The Right Attorney, The Right Bank, The Right Inspector
- 9 Planning Now for the Proceeds
- 10 Avoiding Rental-Unit Pitfalls
Testimonials
Our Customers Say the Nicest Things
Guerrieri’s Team makes a complicated transaction effortless. When I hired Dexter Guerrieri as my exclusive Broker, the first-class service he and his team at Vandenberg provided was an unexpected bonus. From Day One, Vandenberg Real Estate provided me with a total package – from a detailed list of closing costs … to obtaining the Certificate of Occupancy … even to finding an attorney to assist me in orchestrating the closing … there was no detail too small.
Over the years, I have received hundreds of letters from Brokers wanting my business, but Dexter Guerrieri’s team at Vandenberg stepped forward like no other and found a real buyer with the right price.
We interviewed four companies that we had been most impressed with over our 40 years as owners. I am absolutely certain we made the correct decision with Vandenberg. They were professionals in every aspect of the sale and ensured we left no ‘money on the table.’ I recommend Vandenberg because they are truly the ‘Townhouse Experts’ for all of Manhattan.